In today’s nonprofit landscape, visibility, talent, and relationships are critical to mission success. LinkedIn, with its 930 million+ members, including 22 million nonprofit professionals, offers a unique ecosystem for nonprofits to build their brand, attract resources, and drive impact.
LinkedIn for Nonprofits is more than just a corporate toolkit repurposed. It’s a suite of discounted and curated tools that directly support nonprofit hiring, fundraising, professional development, and storytelling. Nonprofits that tap into this platform can accelerate their goals while building long-term capacity.
Top Benefits of LinkedIn for Nonprofits
Substantial Product Discounts
LinkedIn provided over $215 million in discounts to more than 3,500 nonprofit organizations in 2022 alone. Eligible nonprofits can access tools like LinkedIn Recruiter, Sales Navigator, and LinkedIn Learning at deeply discounted rates—making powerful solutions more affordable.
Purpose-Driven Talent Pipeline
Finding candidates aligned with your mission can be challenging. LinkedIn’s nonprofit hiring tools allow you to identify and engage talent based not only on skills and experience but also on shared values and passion for impact.
Professional Learning at Scale
Employee development matters, especially in resource-constrained nonprofits. LinkedIn Learning enables organizations to upskill staff affordably and flexibly with access to over 20,000 expert-led courses, covering topics from leadership and communication to grant writing.
Donor and Partner Outreach
With advanced search filters and relationship-building tools, LinkedIn helps you connect with major donors, corporate sponsors, board members, and grantmakers. You can identify stakeholders by industry, giving behavior, and geographic interest, ensuring personalized outreach.
Nonprofit Marketing at Its Best
Whether it’s building brand awareness or promoting a campaign, LinkedIn enables you to tell your organization’s story at scale. Tools like LinkedIn Pages, Live Events, and Sponsored Content empower your team to attract donors, engage volunteers, and build trust.
LinkedIn’s Nonprofit Solutions
LinkedIn Talent Solutions: Attract and Hire Top Talent
What It Offers:
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LinkedIn Recruiter & Recruiter Lite: Tools for identifying, messaging, and tracking candidates
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Job Slots: Flexible job postings that can be reused throughout the year
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Pipeline Builder: Build a pool of engaged candidates over time
How to Maximize:
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Craft mission-driven job descriptions with an emphasis on impact
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Use filters to find candidates with nonprofit experience or passion for social change
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Re-engage past applicants using LinkedIn Talent Insights
LinkedIn Learning: Build Internal Capacity
What It Offers:
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Unlimited access to 20,000+ courses
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Personalized learning paths tailored to organizational needs
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Administrative dashboards to track team progress
How to Maximize:
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Integrate LinkedIn Learning into onboarding programs
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Use it to develop fundraising, digital strategy, or leadership skills
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Encourage cross-team knowledge sharing via LinkedIn Group discussions
Sales Navigator: Enhance Fundraising and Donor Engagement
What It Offers:
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Advanced lead and account search
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Real-time insights on potential donors and corporate partners
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InMail messaging for warm outreach
How to Maximize:
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Search for individuals who have supported similar causes
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Build donor personas and track engagement patterns
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Identify connections via mutual contacts for introductions
Pro Tip: Pair Sales Navigator with CRM data to segment leads and tailor communication based on giving history or area of interest.
Marketing Solutions: Amplify Your Brand and Campaigns
What It Offers:
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LinkedIn Pages: Showcase your mission, share news, and highlight staff or volunteer stories
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Sponsored Content: Promote fundraising campaigns or events to specific audiences
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LinkedIn Events: Host webinars, donor briefings, or thought leadership panels
How to Maximize:
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Post consistently with a content calendar
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Use hashtags and tag partners to expand reach
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Track engagement and adjust content strategy using Page Analytics
Free Tools & Resources for Nonprofits
The LinkedIn for Nonprofits Resource Hub is a goldmine of best practices, guides, case studies, and virtual events. It’s designed to help your team make the most of LinkedIn—without added cost.
Included Resources:
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Better Together Fireside Chats: Interactive sessions with nonprofit leaders
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Case Studies: Real examples from organizations that have leveraged LinkedIn effectively
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How-to Guides: Step-by-step instructions for recruitment, fundraising, and branding
Who’s Eligible and How to Apply
To qualify for LinkedIn for Nonprofits’ discounts, your organization must:
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Be a registered 501(c)(3) or global equivalent
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Have a charitable mission
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Not be a government, academic, or political institution
Application Process:
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Visit nonprofit.linkedin.com
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Select your country and nonprofit type
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Submit verification details (TechSoup validation may be required)
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Choose the product(s) that fit your needs
Frequently Asked Questions
What if we’re a small nonprofit with limited staff?
LinkedIn’s discounted products are specifically designed for nonprofits of all sizes. Smaller orgs often benefit most from LinkedIn Learning and Recruiter Lite.
Can we use LinkedIn to recruit volunteers?
Yes. Volunteer roles can be posted as jobs, and LinkedIn Groups help engage individuals who align with your cause.
Are there any setup fees or commitments?
There’s no cost to apply or explore resources. Product subscriptions vary in pricing, but discounts significantly reduce the financial barrier.
Can LinkedIn help with board recruitment?
Absolutely. Sales Navigator allows you to find professionals with board experience, philanthropic backgrounds, or interests aligned with your mission.
What type of support is available?
LinkedIn provides onboarding support, training webinars, and access to the Nonprofit Help Center for ongoing assistance.
How often should we post on our LinkedIn Page?
Aim for at least 2–3 times per week. Focus on value-driven content: impact stories, staff highlights, campaign updates, and donor recognition.
