Donately’s donor engagement and conversion platform offers nonprofits a suite of customizable tools like donation forms, fundraising pages, and seamless integrations with popular platforms, all aimed at maximizing donor engagement and increasing revenue.
In this guide, we’ll break down the features and benefits of Donately’s platform and show you how to transform your website into a fundraising machine.
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What is Donately’s Donor Engagement Platform?
Donately is a cloud-based software solution created to help nonprofits manage online donations, build successful fundraising campaigns, and engage their donors more effectively.
With its customizable forms, peer-to-peer fundraising tools, and native integrations with other platforms, Donately simplifies donation collection, tracking, and reporting.
The platform is built to scale with the needs of organizations of all sizes, making it ideal for small grassroots campaigns as well as large-scale fundraising efforts.
Customizable Donation Forms That Convert
One of the platforms core strengths is its fully customizable donation forms, which allow nonprofits to capture donor information and process contributions seamlessly.
The platform’s form builder offers multi-step forms that are not only visually appealing but also optimized for higher conversion rates.
- Donately Forms: The platform allows you to create engaging, multi-step forms that guide potential donors through the donation process effortlessly. This reduces form abandonment and increases the likelihood of donation completion.
- Customizable Design: You can fully customize the forms to match your organization’s branding, ensuring a cohesive experience from your website to the donation page. This includes control over everything from colors and logos to form fields and confirmation screens.
- Multiple Payment Options: The platform makes giving as easy as possible by supporting a variety of payment methods, including traditional credit cards, PayPal, and Apple Pay. This ensures your donors can choose the payment method that best suits them.
- Embeddable Forms and Widgets: Whether your website is built on WordPress, Webflow, or Squarespace, Donately’s embeddable donation forms and buttons make integration simple and seamless. You can easily embed these tools on your website to drive donations without the need for advanced coding or developers.
- eCards and Confirmation Screens: Enhance the donor experience by offering custom eCards and personalized thank-you messages that can be sent immediately upon donation completion.
Engage Donors with Campaign Pages that Convert
Campaign fundraising is a crucial part of any nonprofit’s strategy, and Donately offers powerful tools to build campaigns that truly resonate with donors. Their campaign pages are designed to boost engagement and maximize conversion rates.
- Peer-to-Peer Fundraising: One of the standout features is its peer-to-peer fundraising capabilities. Donors can easily create their own fundraising pages on behalf of your organization, encouraging their network to contribute. This feature significantly amplifies your reach and brings new donors into the fold.
- Campaign Pages that Outperform Industry Benchmarks: The campaign pages are reportedly 8 times more likely to convert traffic into donations compared to industry standards. This is achieved through a combination of user-friendly design, built-in recurring donation options, and social sharing features that increase visibility.
- Fundraising Services and Support: Donately offers nonprofits assistance with setting up and optimizing their fundraising campaigns. Their in-house support team is available to help organizations structure effective campaigns, ensuring higher participation and donation rates.
Take Control of Every Donation with a Modern Dashboard
Managing donations, donor relationships, and recurring giving can be a complex task. The Donately dashboard simplifies this with a modern, intuitive platfrom that allows you to manage all aspects of your fundraising efforts in one place.
- Centralized Donor Management: The platform’s donor management system helps you track all donations, segment your donor base, and keep detailed records of interactions. You can easily see who has donated, when they last gave, and what communication they’ve received.
- Recurring Giving: Encourage long-term support by setting up recurring donation options. Donately makes it simple for donors to choose a monthly or annual contribution, helping you build a steady revenue stream.
- Email Configuration: You can automate donor communications like confirmation emails, thank-you notes, and campaign updates. These automated touchpoints keep donors engaged without adding to your workload.
- Real-Time Analytics: The dashboard also offers in-depth analytics that show you exactly how your campaigns are performing. You can track donor engagement, monitor giving trends, and adjust your strategies based on real-time data.
Boost Engagement with Native Integrations
No nonprofit operates in isolation. Donately understands that organizations often rely on multiple tools to manage different aspects of their operations, and the platform offers a wide range of native integrations to ensure everything works in harmony.
- HubSpot and Salesforce Integrations: For organizations already using robust CRMs like HubSpot or Salesforce, Donately integrates natively, ensuring that donor data flows smoothly between platforms. This enables you to sync donor information, track engagement, and manage relationships across platforms without manual data entry.
- Marketing Integrations: Donately connects with tools like Mailchimp and Google Analytics to enhance your marketing efforts. You can track website traffic, monitor the success of email campaigns, and optimize donor communication based on real-time insights.
- Facebook and Social Media Integrations: Social media is an essential part of fundraising today. Donately integrates with platforms like Facebook, allowing nonprofits to run donation campaigns directly through social channels and leverage social sharing to reach a wider audience.
Why Choose Donately for Your Nonprofit?
With so many donor management and fundraising platforms available, choosing the right one for your organization can be a challenge.
Reasons why Donately stands out:
- Easy to Use: Donately’s platform is designed for simplicity. It doesn’t require technical expertise or coding skills to set up and manage, allowing even small nonprofits with limited resources to take full advantage of its features.
- Scalable Pricing: Donately offers a pricing model that grows with your nonprofit. Whether you’re handling a small number of donations or processing thousands, the platform ensures there are no hidden fees or unexpected costs.
- PCI Compliance and Security: With data breaches becoming more common, protecting donor information is critical. Donately is fully PCI compliant, ensuring that all payments and donor data are handled securely and meet stringent privacy standards.
- In-House Support and Strategy Assistance: Don’t go it alone—Donately’s support team is ready to help you every step of the way. Whether it’s assistance with campaign setup or help with integrations, you can rely on their expert guidance.
How Donately Can Help You Increase Revenue
Nonprofits always strive to maximize the impact of their fundraising efforts. With Donately, nonprofits have a set of powerful tools that not only engage donors but also increase revenue by driving more conversions.
- Recurring Donations: By setting up recurring donations, your organization benefits from a consistent, reliable revenue stream. Donately’s easy-to-use donation forms make it simple for donors to commit to ongoing support.
- Peer-to-Peer Fundraising: Expand your reach by encouraging donors to run their own campaigns. Peer-to-peer fundraising amplifies your efforts, bringing in new donors and significantly boosting revenue.
- Conversion-Optimized Campaign Pages: Donately’s campaign pages are specifically designed to maximize conversions, with features like social sharing and recurring donation prompts that encourage ongoing support.
Donately API: Seamless Customization and Integration for Developers
In addition to its intuitive, no-code platform, Donately provides a robust API that allows developers to create custom integrations, automate tasks, and extend the functionality of the platform to meet the unique needs of any nonprofit.
Whether you need to sync data with internal systems, build custom donation flows, or create new tools for your fundraising campaigns, Donately’s API gives you the flexibility and control to do so.
Key Features of Donately’s API
- Custom Integrations: Donately’s API allows nonprofits to build custom integrations with their existing systems, including CRMs, marketing tools, or accounting software. This helps keep your donor data synchronized across platforms, eliminating manual data entry and ensuring a seamless workflow.
- Automation: Save time and reduce human error by automating repetitive tasks. For example, you can use the API to automatically add donors to a specific email list or trigger thank-you emails after each donation. Automating these processes ensures that donors receive timely, personalized communication, enhancing engagement.
- Custom Donation Forms: With Donately’s API, you can go beyond the default donation forms to create fully customized donation flows that integrate directly into your website or app. This gives you complete control over the user experience, ensuring that your donation process aligns perfectly with your branding and goals.
- Real-Time Data Access: The API allows real-time access to donor and transaction data, giving you up-to-the-minute insights into your fundraising performance. This is particularly useful for building dashboards, tracking metrics, or syncing data with other analytical tools like Google Analytics.
- Webhooks: Donately’s API supports webhooks, which allows your systems to automatically receive updates when certain actions occur within Donately, such as a new donation, recurring payment, or donor signup. This ensures that your organization’s tools are always up to date with the latest donor activity.
Donately Pricing: Flexible Plans for Every Nonprofit
One of the key factors that make Donately an attractive option for nonprofits is its flexible, scalable pricing structure. Whether you’re a small grassroots organization or a large nonprofit with high donation volumes, Donately offers pricing plans designed to grow with your fundraising needs.
The platform’s transparent pricing ensures that you pay based on your donation volume, with no hidden fees or surprises.
- No Upfront Costs or Setup Fees: The platform allows you to get started without any initial setup fees, making it accessible for nonprofits at any stage. This ensures that organizations can start using the platform without a significant financial commitment upfront.
- Transaction-Based Pricing: Operates on a transaction fee model, where you pay a small percentage of each donation. This fee decreases as your donation volume increases, ensuring the platform remains affordable as your organization scales. Typically, the fee includes both Donately’s percentage and any payment processing fees, like those from PayPal or Stripe.
- Free Features Included: Even with its entry-level plans, Donately offers essential features like customizable donation forms, unlimited campaigns, and donor management tools. This makes it a cost-effective option for nonprofits looking to maximize their fundraising without breaking the bank.
- Advanced Features with Higher Tiers: For organizations handling larger donation volumes, Donately offers advanced features like priority support, deeper integrations, and custom branding options. These premium features can help streamline operations and further boost donor engagement.
- No Monthly Minimums: Unlike some donor management platforms, Donately doesn’t require monthly minimums, so you only pay for what you use. This pricing model ensures that smaller nonprofits or seasonal fundraisers don’t pay more than necessary during slower donation periods.
Getting Started with Donately
Setting up Donately is fast, easy, and intuitive. Here’s how to get started:
- Sign Up: Create an account and explore Donately’s features through their free trial or demo.
- Build Your Donation Forms: Use the form builder to create and customize donation forms that match your branding and embed them directly into your website.
- Create Campaign Pages: Launch peer-to-peer fundraising campaigns with customizable, conversion-optimized pages designed to engage your donors and increase giving.
- Connect Your Tools: Integrate Donately with your existing CRM, email marketing tools, and social media platforms for a seamless experience.
- Track and Optimize: Use the dashboard to monitor donations, analyze donor behavior, and optimize your campaigns for better results.
